Paris, FRANCE - OCTOBER 02: Wine in cans
Cedric Segal, CEO of Fabulous Brand.
A domain in Beaujolais sells wine in cans under the new brand Winestar ® .
The French company says to be able to commercialise in 2014 a Beaujolais wine in cans
In recent months, Fabulous brand , based near Paris, has launched an innovative concept with Winestar ® : Three wines of Corbières are already packaged and distributed in the black cans (18.7 & cl 2.50 euros sold at retail).
A first in France
According to Cedric Segal , the young CEO of Fabulous Brand, the can is the ideal packaging because it perfectly protects from air and light .
Winestar uses a unique and patented technology , and is the one approved by the prestigious association "Masters of Wine".
This can is environmentally friendly. It is infinitely recyclable , with very little energy .
Its lightness and compactness also generate a significant reduction of the carbon footprint. It can carry twice as much wine for the same weight / volume.
Ultimate advantage: nevermore your wine will smell the cork, on October 2, 2013 in Paris, France. (Photo by Bruno Vigneron/Getty Images)
- Bruno Vigneron/GETTY Images
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- Wine in cans