Bears Story in the Croulebarbe district: the "Gobelins' teddy bears"
After the closure of restaurants and cultural places in October 2020, a bookseller in the 13th arrondissement of Paris had an idea to break the gloom of the inhabitants of the district and the rare tourists: he repopulated the shops with giant teddy bears.
This large plushes, 1m40 high, which intrigued and gave a smile to those who passed them.
These teddy bears filled all places that could no longer accommodate the public, allowing to keep a little life in the neighborhood and thus to tell visitors that their place remains free while waiting for the return to normal.
And the phenomenon continues ...
Pharmacies, real estate agencies, sports halls ... the teddy bear has now become the essential accessory for Gobelins traders.
Philippe, the bookseller, lends a bear to the merchants on the sole condition that they do something with it.
Individuals can also have one. They must send an email to request it from Philippe. They then come looking for him and the Goblins teddy bear comes to live the life of the person for 48 hours. It means that if she bakes a cake, she does it with the teddy bear, if she goes to a party or to the theater, she takes the teddy bear, if they go shopping, the same ... etc "
The pharmacist puts an infusion on the animal and we can find him driving a scooter inside the dealership or even seated at a café terrace. And he reads inside the bookstore.
Today the phenomenon is spreading and being exported, giant teddy bears can be found in other cities in France as well as in New York or Berlin, for example